From Bedrock to Blockchain
How it works
At The Mint, we make scarce, physical assets accessible through digital ownership. Today this takes two forms:
Greenland Reserve Coin (GNRC) – our regulated, reserve-backed token for investors.
The Mint Marketplace (NFTs) – a legacy platform for collectors of individual rubies and sapphires.
1. GNRC – A Regulated, Asset-Backed Coin
GNRC is the focus of our 2025 launch. It is a MiCA-aligned digital asset, issued in Norway by The Mint AS, and fully backed by audited reserves of Greenlandic rubies and sapphires.
Audited reserves – verified annually, segregated in independent custody
Scarcity-driven value – the Greenland mine is permanently closed, no new supply is possible
Investor protection – 5% buffer ensures reserves always exceed €1 per token
Compliance-first – structured for transparency under the EU’s MiCA regulation
GNRC is listed on Norwegian Block Exchange (NBX) with professional market-making and a live transparency dashboard showing reserves, NAV, and audit reports.
2. The Mint Marketplace – Legacy Ruby & Sapphire NFTs
Before GNRC, we introduced a marketplace where each NFT represented a single ruby or sapphire. That marketplace remains live for collectors and jewelry buyers who value direct ownership of unique stones.
Every NFT is tied to a physical gemstone, vaulted and insured in Bangkok
Full traceability from mine → sorting → cutting → vaulting
NFTs can be redeemed for the underlying stone, shipped securely to the owner
While still available, NFTs are no longer our primary investment product. They now complement GNRC by serving collectors and jewelry clients.
Our Principles
Across both products, we uphold the same values:
Transparency – all assets are traceable and verified
Security – independent custody, insurance, and blockchain-based proof of ownership
Sustainability – gemstones sourced from Greenland Ruby’s now-closed mine under strict ESG standards
